About Jelmar

Since Jelmar got its start more than 50 years ago, the Illinois-based company has helped solve some of the toughest household cleaning problems. With Jelmar’s broad range of Greenvenient™ products, it’s simple to care for your home, your family and the environment—all at the same time.


Jelmar has always been a family business, and current president Alison Gutterman is the third generation—and the first woman—to lead the company. Alison’s commitment to simplifying her customers’ lives is evident in her investment in research into what consumers look for in their cleaning products. Much of the company’s recent success can be attributed to Alison’s efforts to expand product development while building Jelmar’s brand.


Through a partnership with the Environmental Protection Agency in their Safer Choice Program as well as other strategic alliances, Jelmar has created innovative, environmentally friendly reformulations of new and existing products that have been well received by consumers. Additionally, since assuming a leadership role, Alison has spearheaded Jelmar’s certification as woman-owned business, enabling the company’s continued growth and supporting women and families everywhere.

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Reflections on 2016 and a look ahead

rebranding

We all have different feelings about the holiday season. Depending on your perspective, it can either be a treasured opportunity to spend time with family or a stressful month and a half of frantic cooking, cleaning and shopping—or even both at the same time!

 

But wherever you stand on the holiday love/hate continuum, one thing we all have in common is that this time of year tends to inspire at least a little reflection. Did I meet my fitness goals this year? Was I a better parent? Did I advance my career? Self-assessment is only natural at the end of a year, so I’m guessing these sorts of thoughts are pretty universal right about now.

 

And while I notoriously never make new year’s resolutions (because trying to force your life to go exactly right just never quite seems to work), I’m incredibly proud of the Jelmar team and its accomplishments. In the past year, I’ve used this blog as an opportunity to share some of my favorite experiences at Jelmar, from connecting with customers through our rebranding, to celebrating our “greenvenient” product line, to our proud history as a third-generation family business.

 

Admittedly, one calendar year—12 months—is a pretty arbitrary time frame in the grand scheme of our lives if you really think about it. But these self-imposed beginnings and endings serve as both the yardstick by which we measure our progress and the motivation for our future growth. Because the best thing about an ending, of course, is that it enables us to begin again.

 

So before this year comes to a end, I’d like to take a moment to look ahead to 2017. We’ll continue sharing stories on issues that matter to Jelmar—such as caring for our environment, empowering family businesses, and encouraging more women and girls to seek out leadership roles. You’ll hear from a broader range of voices and perspectives than ever before, and you’ll get to know even more about what makes Jelmar truly unique. It’s going to be an exciting year.

 

Happy holidays from the Jelmar family, and we’ll see you in January 2017!

 

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